The Appeal

"By three thousand votes."

"It’s a win."

Two years earlier, when Justice Jimmy McElwayne got himself ambushed, the Paytons had been too mired in the Bowmore litigation to contribute financially. Instead, they had devoted what little spare time they had to a local committee. They had even worked the polls on Election Day.

"We’ve won the trial, Wes, and we’re not losing the appeal," she said.

"Agreed."

"It’s probably just a rumor."

The following Monday afternoon, Ron and Doreen Fisk sneaked away from Brookhaven and drove to Jackson for a late meeting with Tony Zachary. There were some people they needed to meet.

It had been agreed that Tony would serve as the official director of the campaign.

The first person he brought into the conference room was the proposed director of finance, a sharply dressed young man with a long history of statewide campaigns, in a dozen states no less. His name was Vancona, and he quickly, and confidently, laid out the basic structure of their financial plan. He used a laptop and a projector and everything was flashed against a white screen, in vivid color. On the income side, the coalition of supporters would contribute $2.5 million. Many of these were the folks Ron had met in Washington, and for good measure Vancona presented a long list of groups. The names were a blur, but the sheer number was impressive. They could expect another $500,000 from individual donors around the district, moneys that would be generated when Ron hit the stump and began to win friends and impress folks.

"I know how to raise the money," Vancona said more than once, but without being offensive.

Three million dollars was the magic number, and it virtually guaranteed a win. Ron and Doreen were overwhelmed.

Tony watched them carefully. They weren’t stupid. They were just as easily misled as anyone else would be under the circumstances. They asked a few questions, but only because they had to.

On the expense side, Vancona had all the numbers. Television, radio, and newspaper ads, direct mail, travel, salaries (his would be $90,000 for the venture), office rental, all the way down to bumper stickers, yard signs, billboards, and rental cars.

His grand total was $2.8 million, which left some wiggle room.

Tony slid over two thick binders, each majestically labeled: "SUPREME COURT, SOUTHERN DISTRICT, RON FISK VERSUS SHEILA MCCARTHY CONFIDENTIAL."

"It’s all in there," he said.

Ron flipped some pages, asked a few benign questions.

Tony nodded gravely as if his boy had genuine insight.

The next visitor-Vancona stayed in the room, a member of the team now-was a saucy sixty-year-old woman from D.C. whose specialty was advertising. She introduced herself as Kat something or other. Ron had to glance at his notebook to confirm-Broussard.

Next to her name was her title: Director of Advertising.

Where had Tony found all these people?

Kat was filled with big-city hyperactivity. Her firm specialized in state races and had worked in over a hundred.

What’s your winning percentage? Ron wanted to ask, but Kat left few openings for questions. She adored his face and voice and felt confident they would put together the "visuals" that would adequately convey his depth and sincerity. Wisely, she spent most of her time looking at Doreen as she talked, and the girls connected. Kat took a seat.

Communications would be handled by a Jackson firm. Its boss was another fast-talking lady named Candace Grume, and, not surprisingly, she had vast experience in these matters. She explained that a successful campaign must coordinate in communications at all times. "Loose lips sink ships," she chirped. "They also lose elections." The current governor was a client, and she saved the best for last. Her firm had represented Senator Rudd for over a decade. Enough said.

She yielded the floor to the pollster, a brainy statistician named Tedford who managed to claim, in less than five minutes, that he had correctly predicted the outcome of virtually every race in recent history. He was from Atlanta. If you’re from the big city of Atlanta and you find yourself in the outback, then it’s important to remind everyone there that you are indeed from Atlanta. After twenty minutes they were tired of Tedford.

The field coordinator was not from Atlanta but from Jackson. His name was Hobbs, and Hobbs looked vaguely familiar, at least to Ron. He boasted that he had been running successful campaigns in the state- sometimes out front, sometimes in the background-for fifteen years. He threw out the names of his winners without a thought of mentioning his losers. He preached about the necessity of local organization, grassroots democracy, knocking on doors, turning out the vote, and so on. He had an oily voice, and at times his eyes glowed with the fervor of a street preacher.

Ron disliked him immediately. Later, Doreen would admit she found him charming.

Two hours after the parade began, Doreen was almost catatonic, and Ron’s notepad was bristling with the drivel he wrote in an effort to remain engaged.

The team was now complete. Five well-paid professionals. Six including Tony, but his salary would be covered by Judicial Vision. Ron, poring through his notebook while Hobbs was ranting, found the column that projected "professional salaries" at $200,000 and "consultants" at $175,000. He made a note to quiz Tony about these amounts later. They seemed much too high, but then what did he know about the ins and outs of a high-powered campaign?

They broke for coffee, and Tony herded the others out of the room. They left with warm farewells, excitement about the thrilling race ahead, and promises to meet again as soon as possible.

When Tony was alone again with his clients, he suddenly looked tired. "Look, I know this is a lot. Forgive me, but everybody is busy and time is crucial. I thought one big meeting would work better than a bunch of smaller ones."

"No problem," Ron managed to say. The coffee was working.

"Remember, this is your campaign," Tony continued, straight-faced.

"Are you sure about that?" Doreen asked. "Doesn’t really feel like it."

"Oh yes, Doreen. I’ve assembled the best team available, but you can cut any one of them right now. Just say the word, and I’ll be on the phone finding a replacement.

Someone you don’t like?"

"No, it’s just that-"

"It’s overwhelming," Ron admitted. "That’s all."

"Of course it is. It’s a major campaign."

"Major campaigns don’t have to be overwhelming. I realize I’m a novice here, but I’m not naive. Two years ago in the McElwayne race, the challenger raised and spent about two million dollars and ran a great race. Now we’re tossing around numbers that are far more than that. Where is the money coming from?"

Tony snapped on his reading glasses and reached for a binder. "Well, I thought we covered that," he said. "Vancona went over the numbers."

"I can read, Tony," Ron shot across the table. "I see the names and amounts. That’s not the question. I want to know why these people are willing to pony up three million bucks to support someone they’ve never heard of."

Tony slowly peeled off his reading glasses with an air of exasperation. "Ron, haven’t we covered this a dozen times? Last year, Judicial Vision spent almost four million to elect a guy in Illinois. We spent close to six million in Texas. These numbers are outrageous, but winning has become very expensive. Who’s writing the checks?

The folks you met in Washington. The economic development movement. The conservative Christians. Doctors who are being abused by the system. These are people who are demanding change, and they are willing to pay for it."